As our clients know well, Facebook provides Fanpage administrators a blank canvas where interactive content can be posted to attract and engage fans. For the past year, we have offered clients the ability to develop what we call “FANlets,” our trade name for applets that provide our clients’ fans a reason to initially “Like” the page, and then, hopefully, develop a longer-term relationship with our client companies and brands.
Over the past week we have been slowly introducing clients to our new suite of FANlets, including:
- Surveys,
- Virtual Gifts,
- Coupons,
- Connections,
- Events, and
- Games.
Each FANlet category above provides users variations in structure and design. For example, Surveys can be a Poll (multiple choice) or a Questionnaire (open-ended); and, either one can be formatted with lots of different graphics and color schemes. Of course, we provide a range of possibilities. But, as always, we are ready to accommodate requests and I am sure that our development of new FANlets will be limited only by our users’ creativity.
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